Next For Me has been lumped into something called “The Longevity Economy,” a reference to a book by Joseph Coghlin, founder and director of the MIT Media Lab. The term refers to the business opportunities in addressing the aging population, worth about $8 trillion in the United States alone and climbing.
We’ll be joining other leaders in New Orleans next week for the conference “What’s Next: Boomer Business Summit.” The event is hosted by Mary Furlong and Associates, a marketing and public relations firm addressing the exploding market.
Next For Me CEO Jeff Tidwell will be on the panel “Consumer Insights that Drive Strategy.” The panel is moderated by Lori Bitter, President of “The Business of Aging.” Bitter joined us for a 2-part interview last year providing deep context to what’s happening with our generation. Her firm provides services and insights for businesses addressing the market including consulting, trends, services, research, engagements, and industry segments.
Also on the panel will be Bobbi Jo Allen with Nationwide Financial Innovation and Mary Mittelman with NYU’s Alzheimers Family Support Program.
Tidwell will be discussing highlights from our recent market report “Understanding the 50+ Worker.” The overview is below.
- Over 12 months
- 1:1 interviews, meetups, events, surveys
- Say What Consumer Research partnership
- Upbeat Outlook/Activist slant
- Financial Readiness
- Networking, Mentoring, Training, Empowerment
- I’m not done yet!
Upbeat Outlook / Activist
- Activism and Advocacy
- Movement experience
- Community – grassroots
- Legacy – I’m not done!
- Giving back
- Source of anxiety
- Ongoing employment
- Getting back on track
- Healthcare costs
- Career planning
- Networking is vital
- Skills training and staying current
- Prevalent but evolving
- Breaking through, age-truth
- HR upheaval, D&I, legislation
If you’re attending please reach out to Jeff Tidwell firstname.lastname@example.org.
photo by Bill Staney on Flickr