|TRENDS for The Curious|
This week we published our premier issue of our TRENDS Newsletter. You can subscribe here. If you want to stay current with what’s happening with the large 50-65 demographic we think you’ll appreciate our latest initiative.
The Next For Me consumer community informs our understanding of this evolving market — delivering actionable insights for marketers and the curious. We tour the country to understand what drives our generation. In our events discuss the mind-set for landing meaningful work, our communities and of course what’s next. LINK
|Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life|
We are really enjoying Kerry Hannon’s latest book. It’s a hands-on approach to starting your own company. She includes tactical how-tos and great storytelling from the creators of 20 businesses.
Watch an interview with Kerry by Donna Kastner of Retirepreneur. LINK
Understanding the 50+ Worker
A Next For Me Workshop
If it’s your job to reach the 50+ audience this is the workshop to understand their interests, aspirations and habits. C-suite executives, marketers and HR pros will all find value in this workshop. Find out more.
Next For Me is a new resource that connects and inspires our generation to evolve post-50 life through new work, a new purpose or a new social contribution.
Subscribe to our Next For Me podcast on iTunes.