Weekly Newsletter: TRENDS + Starting Your Own Thing
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| TRENDS for The Curious This week we published our premier issue of our TRENDS Newsletter. You can subscribe here. If you want to stay current with what’s happening with the large 50-65 demographic we think you’ll appreciate our latest initiative. The Next For Me consumer community informs our understanding of this evolving market — delivering actionable insights for marketers and the curious. We tour the country to understand what drives our generation. In our events discuss the mind-set for landing meaningful work, our communities and of course what’s next. LINK |
| Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life We are really enjoying Kerry Hannon’s latest book. It’s a hands-on approach to starting your own company. She includes tactical how-tos and great storytelling from the creators of 20 businesses. Watch an interview with Kerry by Donna Kastner of Retirepreneur. LINK |
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Recommended:
Understanding the 50+ Worker
A Next For Me Workshop
If it’s your job to reach the 50+ audience this is the workshop to understand their interests, aspirations and habits. C-suite executives, marketers and HR pros will all find value in this workshop. Find out more.
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Next For Me is a new resource that connects and inspires our generation to evolve post-50 life through new work, a new purpose or a new social contribution.
Subscribe to our Next For Me podcast on iTunes.
