Lori Bitter Discusses “The Business of Aging”
Lori Bitter has great insight into the evolution of our generation. Her research exposes the realities of our saving habits, the differences with GenX and Millennials, and plenty of hope. LINK
In part 2 of our interview Lori discusses intergenerational mentoring, technology for older workers, the aftershocks of the great recession of 2007, living solely on social security, and what marketers can learn about speaking to this demographic. LINK
What’s Next: Boomer Business Summit
Did you know that marketing to those of us over 50 is big business? Marketers are finally warming up to the idea that if we are responsible for one half of consumer spending, maybe they should pay attention to us.
We’ve been invited to discuss our research on the 50+ worker next week in New Orleans at the Boomer Business Summit. Laissez les bon temps rouler. LINK
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