Weekly Newsletter: Advertising Tethered to Youth Culture

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Prisoners of Pop Culture
“The Advertising Contrarian” is Bob Hoffman’s weekly newsletter. It’s a lot of fun for anyone who has ever had to work near the often illogical world of advertising. This week he addresses advertising to anyone outside of the 18-34 demographic. 

Hoffman says “We are tethered to youth culture in a way that is harmful to our goals and to business….our blind refusal to speak to the people who have and spend most of the money in our economy.”

We reposted the article here. Thanks Bob. LINK

Taking a Break to Turn 50
Member Ang Galloway saw an opening in her traditional path through life— romance, children, careers, and caring. She set off on an adventure to have the time to consider her options for what’s next. 

She sees herself as having two choices “… to hold on to and grieve for “what was” or navigate my way towards the start of an exciting new stage, embrace the uncertainty of what “might be.”LINK

We’re Hosting Events in Ohio in August
Along with our partner Retirepreneur, we’re hosting 3 events in Ohio from August 13-15. If you’re nearby, come on by.  LINK

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Recommended:

Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count
By Karen Wickre

The former Google executive, editorial director of Twitter and self-described introvert offers networking advice for anyone who has ever cancelled a coffee date due to social anxiety—about how to nurture a vibrant circle of reliable contacts without leaving your comfort zone.

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Next For Me is a new resource that connects and inspires our generation to evolve post-50 life through new work, a new purpose or a new social contribution.

Subscribe to our Next For Me podcast on iTunes.