Here we go! Happy Holidays from all of us at Next For Me. For those of you in the business of understanding our generation we have a couple of great deals for the holiday. Plus get the latest on everything longevity and the latest in “returnships”.
If you’re a marketer tasked with understanding the 50+ market, you’ll want to get in touch with us. Until December 31st our annual research subscription is 50% off. Now only $2,000.
With a subscription you receive a new TREND report each quarter packed with proprietary research culled from Next For Me events, our journalism, and deep dives from our research team. This quarter we’re covering Healthcare Costs. Subscribers have access to four Zoom calls with our editors and researchers to answer your questions and provide the latest news.
The Next For Me Consumer Community informs our understanding of this evolving market — delivering actionable insights for marketers.
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Retirement or Returnship?
Returnships have actually been around since 2008, when Goldman Sachs (which owns the trademark on the term!) introduced the idea. It allows individuals who have been out of the workforce for an extended period of time get new, relevant work experience. It’s a paid opportunity, which means competition for the very selective program is fierce.
Money covers the trend, and even millennial-focused Refinery29 reported in from the UK where employee ranking site Glassdoor triggered their coverage and provided this list of other companies that offer returnship plans including Siemens, Amazon, Capgemini, J.P. Morgan and Deloitte.
Mainstream Media and the 50+ Mindshare
The biggest of the mainstream media are looking at the 50+ market with series intended to inform and cash in on the Silver Tsunami. In the last 2 months we’ve seen series from the New York Times’ Seven Days to Retirement Challenge and The Washington Post’s Bold School: Approach Life After 50 with Curiosity and Enthusiasm. And then The Longevity Issue from the MIT Technology Review.
Workshop: Understanding the 50+ Worker
This workshop was developed from our market report “Understanding the 50+ Worker” based on findings from our events, one-on-one interviews, focus groups, and surveys conducted with our audience nationwide.
If it’s your job to reach the 50+ audience this is the workshop to understand the subtleties of their interests, aspirations and habits.
C-suite executives, marketers and HR pros will all find value in this workshop. We customize the program for one on one and small groups or we’re comfortable presenting in front of your entire organization.
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