advertising

In Adweek Lauren Crichton reports on the absolute lack of advertising to the 50+ market. Advertisers have long believed that the path to long-term loyalty from consumers is to grab them early. This thinking ignores that 50% of consumer spending is controlled by people over 50. Crichton writes: The opportunity is enormous: a vast audience of people, with spending power, are … [Read more...] about Boomers to Advertisers: “We’ve got the money!”