Boomers to Advertisers: “We’ve got the money!”

In Adweek Lauren Crichton reports on the absolute lack of advertising to the 50+ market. Advertisers have long believed that the path to long-term loyalty from consumers is to grab them early. This thinking ignores that 50% of consumer spending is controlled by people over 50. Crichton writes: The opportunity is enormous: a vast audience […]

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