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Boomers to Advertisers: “We’ve got the money!”

August 7, 2018 By Jeff Tidwell

Boomers to Advertisers: “We’ve got the money!”

In Adweek Lauren Crichton reports on the absolute lack of advertising to the 50+ market. Advertisers have long believed that the path to long-term loyalty from consumers is to grab them early. This thinking ignores that 50% of consumer spending is controlled by people over 50. Crichton writes: The opportunity is enormous: a vast audience of people, with spending power, are … [Read more...] about Boomers to Advertisers: “We’ve got the money!”

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