book

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Book Launch Events

It’s Happening! Our new book has launched. And here is where we’ll be having talks and signings. 

Downtown Los Angeles

Thursday, February 20th: Book Launch at Spaces , 6-8 pm Eventbrite Invitation

South by Southwest: Austin, Texas 

Sunday, March 15th: 50 Up Meet Up, 5-6 pm  SXSW Event Post

TBD: AustinUp Meetup, Startups After 50

If you’re interested in hosting us for a talk or book event please contact jeff @ nextforme.com. 

If you’d like to read the first section “Your Philosophical Center”, we’ve posted it here for discussion. READ THE BOOK

About the Book: 

In their new book Silicon Valley veterans Carole McManus and Jeff Tidwell deliver a philosophical and wide-eyed set of exercises for startup entrepreneurs to see their young companies in a more expansive light. Starting with Your Philosophical Center, then Fresh Perspectives and ending on solid ground with The Tactical. The book is filled with useful survival techniques for hacking through, and having the endurance to stay standing. 

The authors are co-founders of Next For Me. Next For Me connects and inspires our generation to evolve post-50 lives through new work, a new purpose, or a new social contribution.

P A S T   E V E N T S

San Francisco

Monday, January 6th: PCMA Convening Leaders Conference – Moscone Center, with Donna Kaster at Retirepreneur.com “What’s Next?: Piloting Your Next Career Move” 3:30 pm  More info. 

Wednesday, January 8th: Book Launch with Startout at DLI Piper, 6-8 pm Eventbrite Invitation

Thursday, January 9th: “Startups Over 50” with the San Francisco Tech Council, Donna Kastner at Retirepreneur, and Nancy Branka with Startup Decoder. Eventbrite Invitation

Pasadena

Thursday, January 30th: Book Launch at CTRL Collective, 6-8 pm Eventbrite Invitation

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Book References

Our first book is available now on Amazon!  On this page you’ll find all of the references from the book. 

Resources

Further Reading 

Getting Things Done by David Allen, Penguin Books, 2001 

The Rebel Rules, Daring to Be Yourself in Business by Chip Conley, Touchstone, 2001

Wisdom@Work, The Making of a Modern Elder by Chip Conley, Random House, 2018

Workarounds: 50+ Insider Tactics for Age 50+

Entrepreneurs by Doug Freeman, Ideascape, Inc., 2018

Give and Take, Why Helping Others Drives Our Success by Adam Grant,  Weidenfeld & Nicolson, 2013

Just Enough Research by Erika Hall, A Book Apart, 2013

New Power by Jeremy Heimans and Henry Timms, Anchor, 2018

Keep Going by Austin Kleon, Workman Publishing, 2019

The Mindful Path through Worry and Rumination: Letting Go of Anxious and Depressive Thoughts by Sameet Kumar, New Harbinger Publications, 2010

Ruined by Design by Mike Monteiro, Mule Books, 2019

You’re My Favorite Client by Mike Monteiro, A Book Apart, 2014

Get Together by Bailey Richardson, Kevin Huynh, Kai Elmer Sotto, Stripe Press, 2019

The Lean Startup by Eric Ries, Currency, 2011

Zen Mind, Beginner’s Mind by Shunryo Suzuki, Shambhala Library, 2006

Boomer Reinvention by John Tarnoff, Reinvention Press, 2017

Taking the Work Out of Networking, An Introvert’s Guide to Making Connections That Count by Karen Wickre, Gallery Books, 2018

Recommended Podcasts

Listening to other entrepreneurs talk about their successes– and failures! — can be just the ticket when you’re feeling alone in your startup bubble. Some stories may even help you figure out how to tackle a problem in a way you may not have thought of before. 

How I Built This 

Without Fail 

Masters of Scale

We mentioned how guesting on podcasts can be a great way to connect with others in your field and position yourself as a thought leader. These articles will help you pitch yourself to podcast producers:  

How to Pitch Podcasts

The Art of the Pitch

How to Pitch Yourself to Be a Podcast Guest

Other resources

As a lean startup, we are big fans of free and low-cost tools.

No graphic design skills? Canva is a wonderful platform for creating flyers, brochures, and social media posts — even animation!  

We’ve worked with Wordpress for years, and we’re lucky to have a co-founder who is a wiz at managing the many plug-ins we use. They have hosted as well as enterprise solutions. 

If the thought of keeping templates and plug-ins up to date is too daunting, an even lower-touch solution is Squarespace, which makes it truly easy to set up a stunning website specifically designed to support your business — whether that’s a consultancy, an e-commerce site, or a restaurant. 

We use Sumo to capture our newsletter signups and the Newsletter plug-in to create and send our weekly newsletter. 

We talked a bit about mindfulness and meditation as a way to stay grounded and focused. Headspace and Calm are apps that newcomers to meditation may find useful. 

We also emphasized the importance of self care, and that staying fit and healthy can help make you a better founder. Carole has found the features of her Fitbit hugely helpful in this regard — the hourly reminders to get up and move, the daily and weekly step counts, and especially the achievement badges! 

About the book:

In their new book Next For Me: A Guide To Startups For Dreamers, Silicon Valley veterans Carole McManus and Jeff Tidwell deliver a philosophical and wide-eyed set of exercises for startup entrepreneurs to see their young companies in a more expansive light. Starting with Your Philosophical Center the books digs into the values, mission, people and associations you make along the way. Then to Fresh Perspectives with techniques founded in open-mindedness, visualization, mapping, and even deja vu. Then back to earth with The Tactical, useful survival techniques for hacking through and having the endurance to stay standing. 

The authors are co-founders of Next For Me. Next For Me connects and inspires our generation to evolve post-50 lives through new work, a new purpose, or a new social contribution.

We’re having a discussion of Section One – Your Philosophical Center.