Our New Book!


In our new book Next For Me: A Guide To Change For Everybody Silicon Valley veterans Carole McManus and Jeff Tidwell deliver a philosophical and wide-eyed set of exercises for anybody making a career move in a more expansive light.

what people are saying

  • “Don’t be fooled by the compactness of this book. It holds a world of go-deep information and ethical guideposts for pretty much all of the rest of us. Whether you are a solo consultant wanting to make your mark, a hardy little team with a great idea in search of a product, or a founder wanting to ground a service in felt values, there’s something here for you. Jeff and Carole have made a wonderful meal for you with practical tips, real-world savvy, and a generous dose of humanity. Bon appétit!” 

     – Karen Wickre, Author, Taking the Work Out of Networking; Senior Advisor, Brunswick Group

  • “Carole and Jeff have made a noble effort in this book to address the need for independence that comes with experience. They’ve been there, done that. They’ve curated real stuff that works in the real world. Any piece of the wealth that they suggest will improve one’s perspectives and conditions when starting something new.” 

     – David Allen, Author, Getting Things Done

  • “I was lucky to have a front row seat when the authors built online communities where isolated cancer patients could connect and find support from others. They now bring that human connection to this guide of big ideas for entrepreneurs of all stripes.” 

     – Clare Martorana, CIO, U.S. Office of Personnel Management

  • “In this guidebook you won’t find the traditional business writing or formulas. Carole and Jeff wear their hearts and minds on their sleeves within these pages. They genuinely care about the kind of business and culture they’re building. They care that the people they work with share their values and principles. They care that what they put out in the world is thoughtful and kind.” 

     – Chip Conley, Founder, Modern Elder Academy

  • “A lot of young designers and students ask me what they should do at the beginning of their careers. I tell them to find a place where they can learn from old people. Any problem you’ll encounter, they’ve encountered it a thousand times. Any workplace drama you’ll encounter, they’ve encountered it a thousand times. Any fool you’ll have to deal with, they’ve dealt with that fool a thousand times. As refreshing and necessary as it is to bring in the youth, it’s just as necessary to not forget the experience that our older employees bring to the table. In Next For Me: A Guide To Startups For Dreamers, Jeff and Carole do a wonderful job of telling the story of experience.” 

     – Mike Monteiro, Author, Ruined by Design

  • “The authors have found a recipe that looks beyond the typical hype of Silicon Valley to something more heartfelt and fun along the way.” 

     – Andres Wydler,  Executive Director, StartOut

Starting with Your Philosophical Center the books digs into simple exercises to define the values and mission as a foundation for the people and associations you make along the way. Then to Fresh Perspectives with techniques founded in open-mindedness, visualization, mind-mapping, and even deja vu. Then back to earth with The Tactical, useful survival techniques for hacking through and having the endurance to stay standing and succeed. 

The authors are co-founders of Next For Me, where we’re on mission to make your next career move your best yet. 

Read the Introduction

Our course based on the book

Our workshop based on the book

Book References The books, podcasts and tools that inspired us.

Book Tour