Last year Allure magazine announced it would no longer use the word “anti-aging” in its editorial content. Given the fact that we’re all aging, every single minute, it seemed wrong to Editor in Chief Michelle Lee to reinforce the message that “aging is a condition we need to battle— think anti-anxiety meds, antivirus software, or antifungal spray.”
Further, she writes, “Language matters. When talking about a woman over, say 40, people tend to add qualifiers: ‘She looks great… for her age’ or ‘She’s beautiful… for an older woman.’ Catch yourself next time and consider what would happen if you just said, ‘She looks great.’”
Read the full article: Allure Magazine Will No Longer Use the Term “Anti-Aging”
Rebecca Valentine, founder of Grey Model Agency, represents a roster of in-demand older models whose ages range up to 85. “Things are changing whether people in the beauty industry are ready or not,” said Valentine in an interview with Spa Executive magazine. “A very good friend of mine owns a big PR agency, and they are no longer able to say ‘anti-aging’ to their clients, they have to talk about pro-aging. And I do think that this is the result of the marketplace, insisting on a new representation of their age group and their demographic.”
Read the full article: Trend watch: Is it time to stop using the term “Anti-aging”?
As more models over 40 take to the runway, fashion designers and magazines are finally starting to take notice. Jacynth Bassett launched The Bias Cut in response to her stylish mother’s frustration with the frumpy and unflattering clothes marketed to women her age. A smart move for the entrepreneur, who’s targeting an underserved market eager to spend money on her wares.
Vogue Italia’s October 2017 issue was dubbed “The Timeless Issue” featuring no women under the age of 60. Cover model Lauren Hutton said, “This is a cover that can change society because it shows a woman who is vibrant, attractive, who still laughs and who, for the first time, is a woman my age.”
Kennedy Williams writes in Orange Mag: “The fashion industry’s preoccupation with youth is quite ironic. While models and tastemakers begin to lose their appeal in their late 20s, older creatives are celebrated. The fashion industry is largely run by older people. Anna Wintour, esteemed editor of Vogue, is 67. Karl Lagerfeld, creative director of Chanel, is 87. Former editor-in-chief of Italian Vogue, Franca Sozzani, held her position at the magazine for 29 years before she passed away earlier this year at the age of 66. On one hand, the fashion industry praises the aesthetic qualities of the young, but on the other, it gives power to the mature.”
Read the full article: More Than a Number: Ageism in Fashion
Photo credit by Stephen Klein via @vogueitalia on Instagram