A 55+ Themed Community: Martha Stewart and Snoop Dogg

With residential developers looking for ways to expand the range of inhabitants at 55+ communities, Tim Mullaney, Editor in Chief of Senior Housing News speculates that a Martha Stewart & Snoop Dogg themed retirement community could appeal to younger audiences.

Following in the footsteps of popular Jimmy Buffet-themed Margaritaville communities in Florida, the VH1 hosts could bring aspirational qualities to planned communities. Martha, of course, with her well-heeled, gracious living approach. Snoop Dogg with a more “relaxed” but desirable vibe.

The article quotes Geoff Cook of branding firm Base Design.

“The red thread through the Martha and Snoop brands is that both make you feel warm and cozy, albeit for different reasons,”

Developers are looking to a growing number of younger boomers who are opting to rent rather than own to fill their communities. Further, these younger residents don’t imagine moving when they require more care or a more leisurely life. As a result the providers are looking to find a mix of features to appeal to mixed generations.

Other benefits to the Martha – Snoop community could include: Enhanced dining experiences with Martha’s culinary prowess and Snoop’s trademarked cannabis “potlucks” appealing to the first generation of widespread cannabis consumers.

Certainly a fun read, but Mullaney is making the point that 55-plus communities need to get a little creative for the next rush of residents.

Link to the full article: Editor’s Take: A Martha Stewart-Snoop Dogg Retirement Community Would Be Dope