Next For Me is seeking creative anchor tenants to be featured in our weekly newsletter who will help us shape our sponsorship voice and audience strategies. We are also seeking sponsors for our public events and research reports.
We are targeting a very specific demographic – US men and women, 50-65, who are not financially prepared for retirement and are finding their way again in a workplace that isn’t always welcoming.
The numbers are staggering:
There are over 120 million Americans over the age of 50
50% have less than $50,000 saved for retirement
60% intend on working past 65
They control 50% of all consumer spending and hold 70% of disposable income.
It’s not as grim as it may sound. Many are finding reinvention a rewarding experience. They are bringing wisdom and advice to younger workers. And 60% say the most important thing they look for in a job is meaningful work.
We have a world class team of writers and advisors, from the White House to the pages of Wired Magazine, who are helping craft a new voice for our generation. We’d like you to join us.
Contact: Jeff Tidwell jeff @ nextforme.com 415-265-3037